TPM automation across multi-markets for Nelt Group

Bologna, Italy, 27th February

This month, strategic client Nelt Group has launched the XTEL Trade Promotion Management (TPM) solution to optimise the management and control of trade investments, as one of the strategic projects within the company.

The TPM multi-country project will deliver incremental value across various sales channels by fully automating trade promotion management, from forecasting and planning, contract management to execution, through an integrated suite of software solutions that embed industry best practices and advanced analytics to inform each step of the process.

The benefits of the project will be better cost control, integrated planning, better in-store execution and revenue increase for the Group in several markets across Europe.

Marco Passera, International Sales Manager at XTEL, comments: “Nelt Group had growth ambitions to improve planning capabilities, maximise the return of promotional investments, and enhance operational efficiency, and this was realised this month in an exciting project kick-off in Belgrade.

I was keen to work collaboratively within the project team, to feel part of the project goals, and witness the strong commitment coming from different countries and functions.“

Jelena Popovic, Commercial Policy, Promotion and Pricing Manager at Nelt Group, said: “A positive atmosphere has been present on the project since the beginning, and represents an excellent basis for cooperation and successful implementation of this very important project.

Management of promotional investments and trade terms is crucial for our company. With smarter management and better control of these investments, we will ensure the achievement of our long-term goals.”

Nelt Group – kick-off event