2024 Live Events: XTEL at the POI Fall Hybrid Summit

XTEL at the Promotion Optimisation Institute Fall Hybrid Summit 2024 - Dallas, TX - Nov 13-15

We are excited to announce that XTEL will be participating in the Promotion Optimisation Institute Fall Hybrid Summit 2024, held at the Westin Galleria Dallas, Dallas, TX from November 13-15. This highly anticipated event will discuss how to enhance strategic approaches for holistic enterprise planning, revenue optimisation, advanced analytics and retail execution. For more information on the event agenda, visit the POI Fall Hybrid Summit agenda page.

Join us at the conference and visit our booth! We will also be hosting an exclusive networking dinner at Top Golf Dallas during the conference on Thursday, November 14 at 8PM. We will provide free transportation to and from Top Golf departing from the Westin Galleria Dallas. Fill out the form to the right to secure your spot for a night of fun with your fellow colleagues at Top Golf!

Scroll down to see the details of our panel session with Land O’Lakes…

Land O'Lakes Revenue Management Transformation: From Data to Strategy & Commercial Execution

Revenue management is undergoing a significant transformation with the use of advanced AI technologies. Land O’Lakes has embarked on a comprehensive revenue management transformation program, aiming to embed growth, profitability, and trade efficiencies at the heart of their operations. In Fall 2023, Land O’Lakes partnered with XTEL to overhaul their revenue management processes across the organization with cutting-edge technology and strategic execution. By leveraging AI-driven technology and tools, Land O’Lakes is redefining revenue growth management, customer business planning, and trade promotion management, setting new standards in the industry.

In this panel session, Scott Johnson, Revenue Growth Management Leader at Land O’Lakes, and Allen Rector, VP of Sales at XTEL, will delve into the challenges and strategies underpinning this transformational initiative. They will discuss the pitfalls of relying on in-house analytics and how next-generation AI-driven technology and proven tools are being used to revolutionize data insights and analytics. Attendees will gain a deeper understanding of how these technologies seamlessly connect strategy, planning, and execution, ensuring successful implementation across teams.