Here to help you
Welcome to our Trade Promotion Management Knowledge Hub, where you can find guides, videos and client case studies to accelerate your learning of trade promotion best practices and focus your organisation on how to create value and grow.
With a combination of state-of-the-art technology, deep CPG industry expertise, data management and consulting capabilities, we can support CPGs of any size, and at any stage, on their journey for value realisation and profitable revenue growth.
When TPM digitalization becomes a synonym for trade efficiencies
Our AI Enterprise Revenue Management platform, featuring the ADAM AI engine, transforms data into a strategic powerhouse, enabling CPGs to cut through the noise, unlock market advantages with data-centric strategies, and drive profitability and sustainable growth in an ever-challenging market. It is designed to evolve and scale with your business.
Trade Promotion Management Multi-Market Approach
Trade Promotion Management Across Multiple Markets and Geographies
a practical guide with FMCG best practices
Client Testimonials from CPG leaders
Experience a revolution in revenue management with XTEL’s SAP-compliant AI platform
Elevate your enterprise’s capabilities with XTEL’s AI-driven Revenue Management platform, meticulously aligned with SAP S/4 HANA, offering a harmonious blend of advanced technology and seamless integration within the SAP landscape. This fusion offers a powerful foundation for revenue management, streamlining operations, and harnessing the latest in AI innovation.
Success Story: Nelt Accelerates Profitable Growth with Smarter Trade Investments
The XTEL Trade Promotion Management solution gives Nelt trusted insights and automated processes to support better planning and management of trade promotions and trade terms. Nelt can now make smarter trade investments that yield higher returns, supporting its strategic plans for continued profitable growth.
Trade Promotion Management: What's next? A balanced approach between people, processes, data & systems, a proven digital transformation program
XTEL Revenue Management studies confirm that Trade Promotions are a key commercial lever for FMCGs. The last three years have tested the robustness, flexibility, and scalability of FMCG’s trade promotion management practices and have exposed their shortcomings.
Our 2024 Global Revenue Management study shows that FMCG companies are less confident about their trade promotion management capabilities. This reduced confidence is reflected across the entire trade promotion management cycle, indicating the need for revised processes and more robust tools to cope with the impact of continued market fluctuations on promotional initiatives.
Looking into the future, more than one-third of FMCG companies plan to increase investments to scale their TPM processes across geographies, power them with AI-driven analytics, and deliver an end-to-end integrated RGM-TPM process.
Schedule a TPM demonstration
Get in touch to learn more about our Trade Promotion Management solutions.