2024 Live Events: XTEL at the POI Fall Hybrid Summit

XTEL at the Promotion Optimisation Institute Fall Hybrid Summit 2024 - Dallas, TX - Nov 13-15

XTEL participated in the Promotion Optimisation Institute Fall Hybrid Summit 2024, held at the Westin Galleria Dallas, Dallas, TX from November 13-15. This highly anticipated event discussed how to enhance strategic approaches for holistic enterprise planning, revenue optimisation, advanced analytics and retail execution. For more information on the event agenda, visit the POI Fall Hybrid Summit agenda page. Register now to watch the recording of our panel session with Land O’ Lakes during the conference once it’s available. Learn what we covered in the session below!

Land O'Lakes Revenue Management Transformation: From Data to Strategy & Commercial Execution

Revenue management is undergoing a significant transformation with the use of advanced AI technologies. Land O’Lakes has embarked on a comprehensive revenue management transformation program, aiming to embed growth, profitability, and trade efficiencies at the heart of their operations. In Fall 2023, Land O’Lakes partnered with XTEL to overhaul their revenue management processes across the organization with cutting-edge technology and strategic execution. By leveraging AI-driven technology and tools, Land O’Lakes is redefining revenue growth management, customer business planning, and trade promotion management, setting new standards in the industry.

In this panel session, Scott Johnson, Revenue Growth Management Leader at Land O’Lakes, and Allen Rector, VP of Sales at XTEL, will delve into the challenges and strategies underpinning this transformational initiative. They will discuss the pitfalls of relying on in-house analytics and how next-generation AI-driven technology and proven tools are being used to revolutionize data insights and analytics. Attendees will gain a deeper understanding of how these technologies seamlessly connect strategy, planning, and execution, ensuring successful implementation across teams.